UX Finding: Adding a SEPA IBAN shows bank logo

In the last days I added a new payment option to Kickstarter. When putting in the IBAN for SEPA payment (btw. why is there no PayPal?) I recognized a nice gimmick:

After adding the 12th number of the IBAN (which includes the number of the bank) a small gray icon of a bank changed into the actual logo of the IBAN’s bank, which in this case is Sparkasse.

Besides being a nice gimmick, how does this help me? It shows immediately that I made no mistake adding the first bunch of numbers.

Good job, Kickstarter!


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